Our service includes a comprehensive consultation to help identify gaps and opportunities, a comprehensive report that includes a project plan with timelines and milestones, a cost analysis, and a schedule. That’s how we ensure your success.
We have a combined 50 years in direct to consumer Sales, Marketing, and Operations. Combined with our collective desire to rethink the process to reflect todays consumer, we are able to help you differentiate yourself from others in your Industry.
Our ramp up process is designed to empower your team and outfit them with the tools they need to succeed. Talk to us today about how we can support your growth, limit your turnover, and put you on a solid track to success and profit.
In his almost thirty year career, Craig has worked with some of the top companies in the industry. Included in his experience has been helping industry leading companies scale efficiently while quickly driving revenue.
Consulting has always been a passion of Craig's and helping others continues to be what drives him each day. After spending time with the most established Consulting firm in the Home Improvement Industry, Dave Yoho Associates, he realized this would be his path.
Dan says that building businesses is in his blood. He started his first business at the age of 8, making $35 an hour, and has never looked back. Over the years he has founded and scaled several businesses including a technology company which he led to capture 56% U.S. market share before a successful exit.
Using his expertise in marketing strategy, consumer psychology, digital marketing and conversion rate optimization, Dan has crushed inefficiencies and driven growth in forward-thinking remodeling companies such as Thompson Creek Window Company and Brothers Services, a leading full-service remodeler.
He holds a BA in Psychology as well as a marketing-focused MBA from the Robert H. Smith School of Business at the University of Maryland where he is also an Adjunct Professor of Marketing and Strategy.
You can read some of Dan’s ideas for improving sales and marketing operations on his blog at www.crushyourfunnel.com
When it comes to the home improvement industry, Craig is absolutely one of (if not) the best- and one of the most knowledgeable. We recently brought him on board to consult and help us take our business to the next level. He did not disappoint.
It’s rare to find someone that you can absolutely trust in a certain space- Craig is one of those guys. We will continue to have him consult for the forceable future and look forward to learning from him.
We had Craig out to provide consulting services for our business and I honestly believe we will be able to look back at our time with him as a critical point of improvement in how we operate certain aspects of our business. Craig knows his stuff and is a natural leader. He earned everyone's trust and buy in very quickly which is crucial when you are on a mission to make an impact in such a short amount of time. Before he came out I knew who Craig was by reputation but had never met him personally and now I feel like I have a mentor that cares not only about my success as a business owner but also the success of everyone on our team. I look forward to future consulting and mentoring with Craig and highly recommend him to anyone else looking to improve their business.
The core quality that makes Craig’s leadership so powerful and unique is one that can best be described as an unparalleled ability to see complex problems with absolute clarity and communicate solutions in a way that makes it easy to take action. What this means is: regardless of how complex, regardless of how emotional, regardless of how clouded, regardless of who or how many are involved; you can always count on Craig to see through the forest to the root of a problem and then either ask a probing question that enables you to see through the complexity yourself or guide you to a resolution.
He has many attributes that lead to this ability, such as his application of the lessons from so many experiences he’s had, or a systematic approach to problem solving, starting with fundamental competencies and values and working through steps in each process aligning with the considerations that matter most. Regardless of how he comes to have this quality, what I believe he has that so few people have in this world is clarity of thought that stems from his understanding of people, values, and ethics, and it projects on to his business endeavors. This is a truly unique gift, and it comes along with all the other qualities of great mentors, leaders, and coaches.
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